If you haven’t already blown your new bike budget this winter, you’re in luck: Santa Cruz and Juliana are knocking 14-20% off the prices of pretty much all their mountain bikes. Here are some of the bikes we like the best at these prices, find them all at Competitive Cyclist.
Note: pricing and availability are subject to change.

Santa Cruz 5010 Carbon C R
The mixed-wheel Santa Cruz 5010 is a mid-travel trail bike that’s perfect for riding just about anywhere, anytime. This carbon frame features one of our favorite forks, the RockShox Pike, and a SRAM NX Eagle drivetrain. Finally, a Santa Cruz bike you can buy for under $5,000, and not by a little!
- Sizes available: XS, S, M, L, XL, XXL. Gloss Red or Matte Nickel.
- Price:
$5,299$4,549 (14% off) - Buy from Competitive Cyclist.

Juliana Roubion
The Juliana Roubion features mixed wheels and 160/150mm of travel front and rear for riding the roughest trails, fast. The Carbon S build shown here comes with a 12-speed, SRAM GX drivetrain while the AXS build upgrades to wireless electronic shifting plus the Fox 36 Float Performance Elite fork and SRAM Code RS 4-piston brakes.
Juliana Roubion Carbon S
Juliana Roubion Carbon GX AXS Eagle

Santa Cruz Heckler MX Carbon S e-Bike
For those who have been thinking about adding an eMTB to the quiver, this seems like a good opportunity to pick up an absolutely rad e-bike while it’s on sale. The Heckler dishes up 160/150mm of travel front and rear along with mixed wheels for all-mountain riding, all day long.
- Sizes available: S, M, L, XL in Gloss Avocado.
- Price:
$10,399$8,349 (20% off) - Buy from Competitive Cyclist.

Santa Cruz Megatower Carbon C GX Eagle AXS Coil
The long-travel Santa Cruz Megatower 29er is a force to be reckoned with, whether you’re racing or just having LOTS of fun. This build comes with a Fox 38 Performance Elite Fork and a RockShox Super Deluxe Select+ coil shock along with an electronic, wireless GX Eagle AXS drivetrain. This component spec delivers a ton of bang for the buck!
- Sizes available: S (Matte Nickel); M, L, XXL in Trans Blue.
- Price:
$8,499$6,799 (20% off) - Buy from Competitive Cyclist.

Santa Cruz Blur Carbon C GX Eagle AXS
This Blur build is ready to race, with a wireless SRAM GX Eagle AXS drivetrain, a lightweight Rock Shox SID SL Select+ fork, and fast rolling Maxxis Aspen tires.
- Sizes available: M, XL (Matte Dark Matter); L in Matte Seafoam.
- Price:
$7,399$5,949 (20% off) - Buy from Competitive Cyclist.
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