Frida Kahlo Never Slept Here - The New York Times

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But if she were alive today, this is what her bedroom might look like, according to one British company.

Ever wonder how Jimi Hendrix’s bedroom would look if he were alive today?

No? Well, one British company has reimagined it anyway, along with contemporary bedrooms for four other historical figures: William Shakespeare, Queen Elizabeth I, Coco Chanel and Frida Kahlo. Neville Johnson, which makes bespoke furniture and staircases, commissioned iProspect, a public relations and creative agency, to come up with the digital renderings, modeled by studying each individual’s style attributes and the homes he or she once occupied.

Mr. Hendrix, it appears, would fit right in with the recent boho interiors trend. His imagined bedroom is a kind of upscale, white-walled hippie loft, with clashing Persian rugs, a leather pouf and other low furniture. Ms. Chanel’s boudoir, on the other hand, maintains her famous black-and-white palette and has the opulent but impersonal look of a luxury hotel room (she lived at the Ritz in Paris).

The project may seem a bit random, like a pandemic-inspired PR stunt, but it’s not exactly a one-off. iProspect has created similar what-ifs for other clients, imagining the New York that could have been — filled with ambitious projects that were never built — for Barratt London, a U.K. homebuilder, and offering modern takes on the pub featured in the long-running British TV show “Coronation Street,” for David Wilson Homes, another homebuilder.

The idea is to create clickable content that isn’t too close to what the brand does — but isn’t far-off, either.

“This is in no way any of Neville Johnson’s furniture,” said Sophie Rhone, the digital PR manager for iProspect, referring to the bedroom renderings. (Indeed, nothing is for sale, for a change.) “It’s completely fantasy.”

Here are the results of the kitschy design parlor game.

Design elements that were hallmarks of French 1920s design when Coco Chanel was making her name — high ceilings, clean lines, intricate paneling — hardly needed to be altered for her contemporary bedroom. rendering courtesy of Neville Johnson

With its low bed and floor seating area, Jimi Hendrix’s bedroom is probably a better fit for the 27-year-old he was when he died than it would be for the 78-year-old he’d be today.rendering courtesy of Neville Johnson

The contemporary bedroom for Queen Elizabeth I posed the biggest design challenge, as the heavy wood, thick drapery and general four-poster stuffiness of Elizabethan-period interiors are the antithesis of modernity. Bold wallpaper was employed to update the paneled walls.rendering courtesy of Neville Johnson

William Shakespeare’s 16th-century cottage in Stratford-upon-Avon would have been a lot darker and smaller. The tall window adds the modernizing element of light, while the skull on the bookshelf is a hipster staple (and one of many Easter eggs hidden in the renderings). rendering courtesy of Neville Johnson

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Frida Kahlo Never Slept Here - The New York Times
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