Twitter has announced that the new Twitter Blue will launch on Monday, December 12. The service will be $8/month on the web, but more expensive if you sign up on the iOS app. There it will be $11/month to help account for the 30% cut that Apple takes for the first year of in-app purchased subscriptions.
There will be a review step that will likely confirm a subscriber has a valid phone number plus what seems to be a human double-check. Twitter product manager Esther Crawford says “we’ve added a review step before applying a blue checkmark to an account as one of our new steps to combat impersonation (which is against the Twitter Rules).”
Upon verification, subscribers will get a blue check mark as well as the ability to edit your tweets (if this feature remains as it, it will only offer a 30-minute window for editing), plus 1080p video uploads, and a Twitter reader mode for easier reading of long threads.
Interestingly, changes to your Twitter account will require re-verification, even if you’re just adding a new account photo:
“Subscribers will be able to change their handle, display name or profile photo, but if they do they’ll temporarily lose the blue checkmark until their account is reviewed again,” the official Twitter account said.
That could put the breaks on people changing their profile photos regularly, or adjusting their display name to indicate that they’re at a conference, or supporting a particular cause.
Also next week, Twitter will roll out the rest of the changes it promised a few weeks ago. The relatively new “official” labels will be replaced with a check marks: gold for businesses, a grey checkmark for government accounts (as well as what Twitter calls “multilateral” accounts.)
Some of the juicier new features that Elon Musk has promised, however, are still to come.
That includes extended reach and visibility of tweets and replies from verified accounts, which Twitter is pitching as “rocketing” to the top of replies, mentions, and searches, as well as seeing fewer ads — 50% as many, Twitter says — and posting longer videos to Twitter. Currently, videos are generally limited to just over two minutes, although there have been some workarounds to get longer videos on the service.
Musk has tweeted concerns about slowing ad revenue on Twitter in the past weeks, and advertisers have noted concerns about their ads appearing with brand-safe material. Adding a mass-market subscription to Twitter would make Musk less depending on advertisers for revenue, though it would take a lot of subscribers to totally replace ad revenue. Twitter also recently announced it was planning to offer advertisers block lists of terms they do not want their ads associated with.
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December 11, 2022 at 05:01AM
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Twitter Blue Launches Monday: Here’s What’s Included - Forbes
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